Recycled cardboard for our cartons
Most of the cartons used to carry water bottles are then discarded and sent to landfills where they stay for ages. Why use a virgin paper pulp for such a short term use? We believe this is a waste of natural resources and decided to use cardboard that already had a life before…and may have one after!
By using recycled cardboard, we reduce the need for extraction of new raw natural material thus preserving the environment. Recycled cardboard have a lower carbon footprint as well as lower overall ecological footprint. On top of that, we have decided to print directly on the raw material rather than using some coating to make the carton smoother and softer. So if you see brown looking water cartons going around, you will know it is probably one of ours.